IT STARTS WITH AN ENDLESS PASSION FOR MUSIC, FOR DISCOVERY, FOR PEOPLE, FOR LIFE...
WINSTON MCKNIGHT known professionally as JR Luxury is an American rapper, singer and songwriter from Sunrise, Florida. Growing up between the rough streets of deep side neighborhood in Broward county and Jamaica, Jr learned fast he wanted to make a change in his community and he had to start with himself.
After watching his cousin maneuver in the music business from motivation and admiration he (JR) Decided to use a piece of the cousin company name PURE LUXURY Ent. and created his own moniker (JR Luxury). Slightly after being inspired by the music business and the notion of being an artist JR got in some trouble and had to be incarcerated. A couple years later upon his release he decided to start a record label with his cousin by the of WAYTOOREALRECORDS and signed himself, making him an official indie artist and business man .
After being released he is currently working on his debut project entitled 653 DAYS INCARCERATION MADE ME. The exact amount of days he was incarcerated. Which will document his first 48 hours after being released from incarceration. Is goal with this project is to tell his story and give the people in similar position hope with his mindset and grind there is no question Jr is getting ready to face the world, stand up and beginners take over.